Synergy CEO & Founder, Gary Rees, Joins Beauty Experts To Discuss The Importance Of A Consistent Brand Experience Online and Offline

On Wednesday, 15th September, Gary Rees, Founder and CEO of Synergy Retail Support, was invited to speak alongside beauty industry experts at the annual Beauty Trends & Innovations Conference.

Despite the impact of COVID-19, the event was able to be hosted virtually, providing brands from across the globe a platform to come together to discover new trends and developments within the beauty industry, from AI and web trends to the importance of sustainability and packaging. 

Joining a panel of experts from Wella Companies, Ciaté London, Holland & Barrett Benelux, and Amanda Harrington, Gary Rees and the group discussed the ever-changing impact of social media and influencer marketing on the success of beauty brands. Exploring the diversification of influencers and the move from celebrity influencers to the general consumer influencer, the group discussed the importance of synonymous experiences offline, online and in-store. 

Gary Rees joins beauty industry experts in online panel

The group explored why a consistent brand experience at every touchpoint of the user journey is essential for success. As Gary Ress explained: 

“The most important thing [for the execution of the offline influencer experience] is consistency. It’s consistency with delivery; it’s the best possible experience with the best courier. It’s the packaging; Its vital packaging is clean, crisp, and it looks absolutely spot on when they’re unboxing.”

With the move towards the general consumer becoming influencers, it’s more important than ever for brands to ensure every order is handled as if it was for a celebrity. In turn, this may challenge many brands as they struggle to upskill in-house teams, create efficient processes or outgrow the capabilities of their existing operations solutions. 


Are you interested in learning more about how you can provide a 1st class unboxing experience to every customer?
Contact us today to learn more. 

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Gary Rees

Gary Rees

Gary Rees is the owner of Synergy Retail Support, one of the leading SME fulfilment centres in the UK. Having successfully grown the business for over 30 years and with relationships with most household brands, he now looks to partner with customers rather than just act as a supplier so that both parties can grow together. Gary has extensive knowledge in retail compliance, production technologies, shipping details and customer service.

Feel free to contact me personally if you’d like to discuss your business.

01604 412 290