Black Friday or Bleak Friday? The Key Statistics You Need To Know (2022)

Just how bleak was Black Friday 2022? 

Typically eCommerce Retailers rely on seasonal sales to drive profits. However, predictions leading up to this year’s Black Friday warned of limited consumer spending due to the continued cost of living pressures. 

Despite these warnings, globally reported online sales were up 2.3% on Black Friday compared to 2021. eCommerce platform Shopify has also reported over 52 million consumers worldwide purchased from a brand using their technology. Meanwhile, Barclaycard Payments have reported a 3.2% increase in transactions in the UK compared to last year. 

While these increases are not at the same level as previous years, set against the backdrop of the current economic climate, any growth is positive. The better-than-expected results are likely due to the deeper-than-normal discounts coupled with consumers’ needs for lower costs and better deals. However, Forbes has also reported that higher-than-average inventory levels resulted in retailers launching their Black Friday discounts weeks before the event. 

But which categories flourished this Black Friday? 

  • Online toy sales increased 285% compared to a single average day of sales in October, with an average discounted rate of 31.8%


  • Electronics as a category was up 19% compared to the prior month.


  • Smart home electronics and audio equipment were up by over 200% compared to an average day in October.


  • Searches for Amazon Basics increased revenue by 135% – supporting the theory that consumers are looking for cheaper alternatives and more significant discounting this year.
Toys Christmas Gift Image

Let’s take a closer look at some of the key emerging statistics from this year’s Black Friday weekend: 

Black Friday Online Shopping Mobile

These early emerging Black Friday statistics provide a good indication of the overall performance this Peak Season.

While media reports claimed that consumers would be restricting all but essential spending, these statistics indicate that consumers are still spending, albeit while looking for great deals and being a little more selective about how they spend. 

If you are currently considering your 3PL fulfilment options for 2023 and looking for a 3PL partner who will support you in delivering outstanding customer service while improving your operating margins, we’d love to chat. Contact Us here or call us on  020 4538 0462. 

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Gary Rees

Gary Rees

Gary Rees is the owner of Synergy Retail Support, one of the leading SME fulfilment centres in the UK. Having successfully grown the business for over 30 years and with relationships with most household brands, he now looks to partner with customers rather than just act as a supplier so that both parties can grow together. Gary has extensive knowledge in retail compliance, production technologies, shipping details and customer service.

Feel free to contact me personally if you’d like to discuss your business.

01604 412 290