The unboxing experience can be just as necessary when ordering online as the product for building brand loyalty. Whatsmore, a memorable unboxing experience can also encourage customers to share their experience on social media.
But how can eCommerce brands create an unboxing experience that truly stands out? The answer lies in your eCommerce Fulfilment processes and operations team.
Key factors for eCommerce Fulfilment that creates an unforgettable experience
Packaging:
Packaging is the first thing a customer will see when their order arrives, so making an excellent first impression is essential. No one wants an order to arrive in a damaged box, so ensuring that your items are dispatched in the correct size and type of packaging is critical. We’re also often asked about the value of custom-branded packaging, and while this can be a nice touch, you have to consider the cost vs efficiencies of this at scale.
Presentation:
In addition to the condition of the outside of a box when your delivery arrives, it’s also essential to ensure that the product inside is presented nicely. When working with your eCommerce fulfilment teams, you should consider the type of protective packaging they use, i.e. tissue paper vs shredded cardboard. Additionally, careful attention should be paid to how the products are arranged, with an eye toward creating an attractive and visually appealing display.
Personalisation:
Personalisation is vital in creating an unboxing experience that feels special. However, this does not have to mean handwritten notes and bespoke tied bows. Simple personalisation, such as a personalised thank you note on your order shipping confirmation or a card with their name printed on it, will suffice and can be easily scaled as your brand grows.
Extras:
Including extras such as samples or promotional offers can add an extra element of excitement to the unboxing experience. But suppose you want to take it one step further. In that case, you can tailor your samples or offers to your customer using customer data and preferences to ensure you provide the right products to drive excitement and, ultimately, repeat purchases.
Sustainability:
Today’s consumers are increasingly conscious of their environmental impact, so it’s essential to consider this when choosing your packaging. Excessive packaging, plastic use and wasted materials quickly frustrate consumers during the unboxing experience. But getting it right, eCommerce brands can create an unboxing experience that aligns with the customer’s values.
Creating an unboxing experience with eCommerce fulfilment is important to building brand loyalty and encouraging customers to share their experiences on social media. By partnering with a 3PL and fulfilment company that understands the importance of the unboxing experience, eCommerce brands can create a memorable experience that sets them apart from the competition. With custom packaging, personalisation, careful presentation, thoughtful extras, and a commitment to sustainability, the possibilities for creating an unboxing experience that truly stands out are endless.
If you’re an eCommerce brand looking to create an unforgettable unboxing experience for your customers, we’re here to help. Contact us today to learn how we can help you create a customised fulfilment solution that meets your unique needs.
